Skip to content
The fishmonger prepares the day's fish on ice, next to the fish market window.

Fishmongers

What came in today, in your shop
before you lift the shutter.

You publish your board from your phone when you get back from the fish market: what there is, at what price and how you leave it cleaned. Your customer orders, chooses their slot and pays. What hasn't come in today can't be ordered. No Don Barrio commission per order.

Put your fishmonger's online
Two minutes
To publish the day's board

From your phone, when you get back from the fish market. You switch on what has come in and tap the day's price.

The way you leave it
Cleaning, in writing

In loins, sliced, headless or butterflied. It comes decided in the order.

100%
Of your sales, no Don Barrio commission

Don Barrio doesn't take a percentage of your sales. If the customer pays online, the payment provider's fee applies separately.

Let's be straight

Your catalogue is decided by the fish market.
And it changes every morning.

No other trade sells something different today from what it sold yesterday, at a different price. That's why ordinary online shops don't work for you: they ask for a fixed catalogue, and yours lasts a day.

The fishmonger's stall with the day's fish laid out on ice.

“I can't have an online shop: I don't know what I'll be selling tomorrow.”

With Don Barrio

Your shop is a board, not a catalogue. Two minutes from your phone when you get back from the fish market and today's stock is published.

“The price per kilo is set by the auction, and today's isn't yesterday's.”

With Don Barrio

Each species can carry a price of the day. You change it, it's published instantly and the customer sees what they'll pay.

“‘Shall I clean it for you?’ is half a conversation for every piece I sell.”

With Don Barrio

The cleaning arrives written: whole, headless, in loins, sliced or butterflied. You just do it.

This is what your customer sees

Today's stock, with today's price and its collection slot.

By the kilo, by the piece or by the net, however you sell. What hasn't come in today doesn't appear, and what sells out closes itself. Try it: it's a fishmonger's example shop.

What your customer doesFour steps · two minutes
  1. Look at your board
  2. Choose and say how they want it
  3. Book their slot
  4. Pay the estimate
And this is up to you
Your board
What's in today and at what price
Published from your phone in two minutes, and what isn't there can't be ordered.
Your cleaning options
Which preparations you offer on each species
Mussels don't come in loins and sardines aren't sliced. Each piece with what can really be done to it.
Your last-minute offers
What won't last until tomorrow, cheaper today
With one tap, and your customers get the notice. Better at a lower margin than thrown away.
Your linkdonbarrio.com/la-marea
The customer's screen · try it here
La Marea · Pescadería
A CORUÑA · COLLECTIONS 9:00 TO 13:00
From the counter
Line-caught hake
From the Cantabrian Sea
€18.90
Portion-size sea bass
Piece of approx. 400 g
€14.90
Sardines
For the grill
€6.50
Rock mussels
From the ría
€4.90
White prawns
From Huelva
€24.00
Collection time

Choose from today's board. The cleaning is decided in the next step.

Today's board

You get back from the fish market, and your shop already knows what there is.

On the left, your board: you switch on what has come in and switch off what hasn't. On the right, what your customer sees at that very moment. No catalogues that go stale the next day.

Your board · what has come in
Line-caught hake
Cantabrian Sea · €18.90/kg
Portion-size sea bass
Cádiz coast · €14.90/kg
Sardines
Málaga · €6.50/kg
White prawns
Huelva · €24.00/kg
Cooked octopus
In-house · €29.00/kg
Sole
Costa da Morte · €26.00/kg
How you leave it cleaned
What your customer seesPublished instantly
Today at La MareaFriday · 6:00 fish market
Line-caught hake €18.90/kgCantabrian Sea
Portion-size sea bass €14.90/kgCádiz coast
Sardines €6.50/kgMálaga
White prawns €24.00/kgHuelva
Cooked octopus €29.00/kgIn-house
Being prepared in loins, boneless · what isn't there can't be ordered

One morning, two ways

You get back from the fish market at seven. The shop opens at nine.

Those two hours are what you have to tell the neighbourhood what's in. Today it's told in chalk on the board by the door; and whoever doesn't walk past doesn't find out.

BeforeThe chalk board by the door
Hake · 18.90Today's price, written in chalk
Sardines · 6.50For the grill
Prawns · 24.00From Huelva
Sole · 26.00Hasn't come in today: has to be crossed out
  • Only whoever walks past your door finds out.
  • Nothing is sold: it all depends on people coming.
  • And whoever asks about the sole has to be told there's none today.
  • What's left at two gets sold off cheap or thrown away.
With Don BarrioYour morning, published at 7:05
2 minTo publish
31Orders before opening
0“None today”
Saturday
7:05
Board published · 5 species
Sole switched off · hake price at 18.90
Online2 min
10:30
18 orders · 24 kg
9 in loins · 4 sliced · 3 butterflied
Being preparedCollection 10:30
12:00
13 orders · 16 kg
6 in loins · 4 whole · 3 headless and gutted
PendingCollection 12:00
  • The whole neighbourhood sees it, not just whoever walks past your door.
  • 31 orders sold before you lift the shutter.
  • Nobody orders what isn't there: the sole doesn't appear today.
  • And what's left over is sold at the last minute, not thrown away.

The morning notice

Whoever buys fish buys twice a week.

And they want to know what's come in today before deciding what to have for dinner. That notice, with your name, is what puts you ahead of the supermarket.

Repeating is a single click
The species, the weight and the cleaning are saved. “The usual” becomes a button.
And their record is yours
What they buy, how they want it cleaned and which days they come. In your hands, not in a supermarket's till.
Automatic messages to stay in touch
Switch on the ones you want (welcome, thank you, loyal customers, inactive, birthday) and Don Barrio sends them when due, only to people who have given permission.
Today's stock, in a campaign
By seven they already know what they're having for dinner. When you publish the board, you can send a campaign to your customers, only to those who have given you permission. No discount and no points: what has come in today, with your name and at your price.
La Marea · Pescadería
for Amalia F.
Campaign · you send it
What came in today at La Marea

Good morning, Amalia,

We've just come from the fish market. Today there's lovely line-caught hake at €18.90 a kilo, sardines for the grill and prawns from Huelva. No sole came in today.

If you like, we'll leave it cleaned as usual, in loins, and you collect it in the slot you choose.

Kind regards,
Manu, from La Marea

A fishmonger hands the bag of fish to a customer across the ice.
“I publish the board at seven from the car. By nine I've got thirty orders in and I know what I'll have left over: nothing.”
Manu Ferreiro
La Marea · A Coruña

Fishmonger questions

What fishmongers ask us.

Missing something? Write to us at hola@donbarrio.com and a person will answer you.

From your phone, when you get back from the fish market, in two minutes. You switch on what has come in, switch off what hasn't and tap the day's price on anything with a variable price. What isn't on your board can't be ordered: nobody pays for a hake that isn't there today.

Other sectors
RotisseriesBakeriesPastry shopsEmpanada shopsPizzeriasFloristsButchersPrepared foodSee all sectors →

Tomorrow, when you get back from the fish market

Let the neighbourhood know what's in. Before you open.

Free to start, ready in an afternoon, and two minutes every morning. No Don Barrio commission per order.

Put your fishmonger's onlineTalk to the team