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A florist's workshop with freshly filled buckets of flowers and a half-wrapped bouquet on the work table.

Florists

“Happy birthday, Mum.”
Written by the person who signs it, not by you on the phone.

Your customer chooses the bouquet, writes their dedication, enters the address, date and delivery slot, and pays. You put it together and deliver, with the day's deliveries sorted in your dashboard. No Don Barrio commission per order.

Put your florist's online
The card
Written by the customer

Spelled their way and signed by them. It arrives as written in the order, so you can copy it onto the bouquet's card.

Each delivery
With its date and slot

Address, recipient's phone and time. In your dashboard you see the day's deliveries sorted by slot.

100%
Of your sales, no Don Barrio commission

Don Barrio doesn't take a percentage of your sales. If the customer pays online, the payment provider's fee applies separately.

Let's be straight

You put the bouquet together in five minutes.
What doesn't fit is the message.

Every order is three things that have to be noted down right: which bouquet, what the card says and where and when it's delivered. And five days a year concentrate what takes you six months at the counter.

The inside of the florist's, with the buckets of flowers and the work counter.

“They dictate the dedication over the phone and then the name is misspelt.”

With Don Barrio

It's written by whoever signs it, spelled their own way, and arrives as written in the order: if there's a mistake, it's theirs.

“On Sant Jordi I do the whole year in three days, and I buy roses by eye.”

With Don Barrio

You receive that date's orders in advance, each with its delivery. A week before, you see what you've already been asked for.

“What I don't sell on Saturday wilts, and on Monday it goes in the bin.”

With Don Barrio

Last-minute offers: what won't last until tomorrow goes cheaper at the end of the day, and your customers get the notice.

This is what your customer sees

Your bouquets, your extras and your delivery slots, in your own shop.

Seasonal bouquets you put together yourself with whatever is lovely that day, and the listing says so. What you don't have can't be ordered. Try it: it's a florist's example shop.

What your customer doesFour steps · two minutes
  1. Open your link
  2. Choose the bouquet
  3. Write their card
  4. Pay for delivery
And this is up to you
Your bouquets
What's in today and what isn't
If peonies aren't coming in this week, they stop appearing. And the seasonal bouquet you put together yourself, as always.
Your extras
The card, the paper and the vase, with their price
They're charged automatically, without you having to say so at the counter every time.
Your deliveries
Which streets you cover and how many deliveries per slot
Four at midday, six in the afternoon. What falls outside your zone can't be ordered.
Your linkdonbarrio.com/la-violeta
The customer's screen · try it here
La Violeta · Floristería
SALAMANCA, MADRID · DELIVERIES 10:00 TO 19:00
From the counter
Seasonal bouquet
What's lovely today · we put it together
€25.00
Country bouquet
Wildflower, loose, in kraft paper
€28.00
Dozen roses
Red, white or two-tone
€35.00
Peony bouquet
Seasonal · April to June
€42.00
Houseplant
With its ceramic pot
€22.00
Collection time

Choose your bouquet. The card and delivery are written in the next step.

The card and the delivery

You don't sell flowers. You sell a message that arrives on time.

This is what they dictate to you over the phone today and you jot in the notebook. Written by the customer, it becomes two things: the card that goes with the bouquet and the line on your delivery sheet.

The dedication
How the dedication reaches you

Happy birthday, Mum! A huge kiss from all of us.

Your delivery sheetSat · 10:00-12:00
BOUQUET Seasonal bouquetWith card
FOR Carmen Ruiz · 6xx xx 41 08
WHERE Calle de Villanueva 22, 3.º B · 28001 Madrid
Address, phone and slot: written by the customer, without calling.

One date, two ways

Five days a year are worth more than six months of counter trade.

Sant Jordi, Mother's Day, Valentine's Day, All Saints' Day. What changes isn't demand: it's knowing how many bouquets you've already sold before you call the wholesaler.

BeforeThe counter notebook
Medium bouquet · Mrs Mari Carmen“happy birthday mum”, no punctuation or signature
Roses x12 · Villanueva 223rd B or 2nd B? Need to call
Table centrepiece · Saturdaymorning or afternoon? No phone number
Condolence · funeral homeurgent, written on a sticky note
  • Four orders, four doubts that have to be settled by phone.
  • Dedications misspelt and with no idea who signs them.
  • Nothing paid: if someone doesn't show up, the bouquet is already made.
  • And the Sant Jordi roses, ordered by eye the week before.
With Don BarrioYour calendar of big dates
540Orders a year
61 %In five dates
0Orders without detail
Ordered in advance
14 Feb
Valentine's Day
124 bouquets sold in advance
Delivered
8 Mar
Women's Day
38 bouquets sold in advance
Being prepared
23 Apr
Sant Jordi
210 roses sold in advance
Delivered
3 May
Mother's Day
96 bouquets sold in advance
Being prepared
1 Nov
All Saints' Day
72 centrepieces sold in advance
Pending
  • Each date with its orders: you see what you've already been asked for and for when.
  • Each order complete: bouquet, extras and dedication, just as they asked.
  • Each delivery written down: address, flat, phone and slot, without calling.
  • And the notebook stays for notes, not for orders.

The dates that repeat

Their mother's birthday is the same day every year.

And you already know which bouquet she liked, what address it went to and what the card said. No app can remind them of that: you can.

Their history, in a single record
What they ordered, for whom and on what date. You can check it whenever you need.
You get to know those who come back better
You can tell who has bought several times and when their last purchase was.
Automatic messages to stay in touch
Switch on the messages you want and Don Barrio sends them when due, only to people who have given permission.
Customer's birthday · 7 days before
If a customer has their birthday saved and has given you permission, Don Barrio can email them seven days before to remind them of your florist's. No discount and no gift.
La Violeta · Floristería
for Marta S.
7 days before
Your birthday is coming up

Hello Marta,

In a few days it's your birthday and we wanted to remember you.

We hope you have a wonderful day. And if you feel like celebrating with flowers, we'd be delighted to prepare your bouquet.

Kind regards,
Pilar, from La Violeta

A florist hands the freshly wrapped bouquet to her customer in the shop.
“On Sant Jordi I used to fly blind. This year I called the wholesaler with the exact figure, because the roses were already sold.”
Pilar Otero
La Violeta · Salamanca, Madrid

Florist questions

What florists ask us.

Missing something? Write to us at hola@donbarrio.com and a person will answer you.

Yes, and it's the reason this page exists. They write it themselves, spelled their way, with their name, and it arrives as written in the order. No more cards dictated over the phone with “Mari Carmen” spelled three different ways.

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Before the next big date

Let the card arrive written out. And the delivery, with its time.

Free to start, ready in an afternoon, and a person on the team on the phone if you get stuck. No Don Barrio commission per order.

Put your florist's onlineTalk to the team